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Greetings from Kate |
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Happy summer!
Kate Tallent Design & Communications is celebrating
our sixth quarter in the nation's capital
with new clients and new projects. We've been
approved as a vendor for the World Bank and awarded
our first contract there. We're especially
proud to announce this year's “Giving
Back” project: Creating a Web site for DC
nonprofit Brainfood will let KTDC fulfill our annual
mission to find and help a nonprofit anywhere in
the world that needs assistance with its communications.
This issue features “Paper, Print and the
Environment,” a call to arms against global
warming, written by paper and environmental expert
Derek Smith of Derek Smith and Associates. Artists'
representative Donna Rosen details the role of
illustrations, using the work of Eric Westbrook
to demonstrate their value. We describe the work
of Brainfood and how KTDC is helping. Lastly,
I am happy to be asked to judge the Wilmer Shields
Rich Awards in 2007. This program recognizes and
encourages excellence in communications by foundations
and corporate giving programs.
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New Projects/New Clients
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KTDC is happy to welcome our new clients and new
projects.
Ashoka, Arlington, VA •
KTDC has been awarded the redesign of the Web site
for this global nonprofit whose mission is to develop
social entrepreneurship.
Center for Children's Law and Policy,
Washington, DC • KTDC has completed
the logo and identity system and is now embarking
on the design of the Web site for this organization,
which advocates on behalf of youth and the juvenile
justice system.
Reston Interfaith, Reston, VA
• KTDC is working on presentation and collateral
materials with this organization, which promotes
self-sufficiency through support and advocacy in
northern Virginia.
The World Bank, Washington, DC
• KTDC is designing the cover for a book,
Reforming Payments and Securities Settlement
Systems in Latin America and the Caribbean.
White House Fellows Program, Washington,
DC • KTDC has been awarded the design
of a recruitment poster for this program, which
is America's most prestigious program for leadership
and public service.
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Paper, Print and the
Environment
By Derek Smith, Derek Smith
and Associates •
Washington, DC |
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| The first several months
of this year were filled with news about global warming.
2005 was declared the hottest year on record; Arctic
and Antarctic ice has been melting at levels far beyond
previous expectation; extreme weather conditions have
hit all parts of the world with real devastation. In
light of government inactivity across the world with
regard to atmospheric pollution, it's incumbent
on each person to do what he or she can to develop a
philosophy and a practice to accept environmental responsibility.
Employees of government agencies and nongovernmental
organizations can take an environmental stand when they
commission or authorize publications.
They can work with graphic designers who know what
is good and what is harmful in the paper they choose
and the printers they use on behalf of their clients.
Paper, like printers, comes in a huge range of size,
quality and practice. We need to understand the pedigree
and the background, whether it is paper or a printer.
Paper produced in mills that do not meet environmental
standards limiting water and air pollution are a danger
to our society. Pulp mills that use wood from forests
that are not responsibly managed are removing one
of our primary defenses against global warming. Printers,
in the same way, can pollute our atmosphere if their
plants are not properly managed to environmental standards,
and if the chemicals and inks they use harm the atmosphere.
Top-quality, environmentally responsible printers
are aware of this and uphold stringent environmental
standards.
To read more about printing and global warming, go
to www.katetallentdesign.com/resources/index.html
and click on “Paper, Print and the Environment.”
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Opening Your Eyes to
Illustrations
Artists' representative
Donna Rosen • Washington, DC |
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Reality: What a concept! But realistic imagery
– photography – is not always the most
effective tool to express a difficult idea. Often,
the visual scope of what exists naturally cannot
convey the clearest message to a wide audience with
divergent views, attitudes or cultural biases. As
an artists' representative, I have found that
illustration is useful for depicting concepts that
do not exist concretely in real life. Art can illustrate
complex ideas, support esoteric text and grab the
audience's attention. I work with talented
illustrators providing a variety of diverse techniques
and media. Illustration can be literal or symbolic,
stylized or realistic, humorous or serious, digital
or traditional. In practice, it can complement a
story, further the understanding of a government
initiative or entice people to buy new products.
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Eric Westbrook is a Washington, DC-based illustrator.
He has been hired to do paintings for clients such
as the Washington National Opera, National Public
Radio and The Washington Post. Eric's
painterly style uses bright colors and creative
lighting for his very conceptual acrylic artwork.
It is particularly appropriate for international
organizations, companies with global concerns and
governmental or quasi-governmental groups. He is
able to reduce complex issues into a single, comprehensible
visual metaphor.
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Giving Back |
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Kate Tallent Design & Communications' core principle
is giving back to the global community using communication
tools to foster and support development. When KTDC
was launched, principal Kate Tallent decided her company
would target a specific issue and country each year,
locating a nonprofit in that country that needs assistance
with its communications efforts. She decided to start
in her own backyard, Washington, DC, with the redesign
of local nonprofit Brainfood's Web site which
is currently in development and soon to be launched.
At Brainfood, volunteer nutritionists, farmers,
chefs, restaurateurs and a dedicated staff teach
D.C. teens about life – through cooking. This
year, hundreds of students vied for 75 slots in
this after-school cooking course with a twist. Brainfood
teaches them to shop for and prepare nutritious
foods, present an elaborate meal and study other
cultures by learning about their eating practices.
The structured curriculum teaches students about
the food industry, and the culture and politics
of food, science and nutrition. Once kids are proficient
in the kitchen, they volunteer at the Capital Area
Food Bank, DC. Central Kitchen and the N Street
Women's Shelter.
In addition to the Web site, KTDC designed a brochure
to educate teens, the public, the media and potential
donors about the good work this great nonprofit
does for teenagers in the nation's capital.
To donate funds for its printing, go to www.justgive.org/giving/donate.jsp?charityId=10392&.
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e-Newsletter Contributors |
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Just
so you know, those who bring you this quarter's
e-newsletter are some of the same trusted people I
call on to handle pieces of the design and communications
projects that come KTDC's way. Read more about
our contributors on KTDC's virtual studio page
at: http://katetallentdesign.com/about/virtualstudio.html.
› Anne Tallent – writer/editor
› Jesus Navarro Saracibar – Web development
› Kate Tallent – design |
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