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 Greetings from Kate
2008 is upon us, and KTDC continues to flourish, thanks to our clients and colleagues who spark our creativity and inspire us to perform at a high level.
In this newsletter, we highlight topics and people who can help enhance your organization’s performance levels. And remember to visit our Virtual Studio for public relations, marketing, web work, writing/editorial and video services.
Enjoy! Kate Tallent, Principal kate@katetallentdesign.com |
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 Client Spotlight:
Website Makeover Lifts Smart Payroll Solutions to New Level
Call it rejuvenation. That’s what a new face and new technology can do for your website, says Martha Lambert, co-founder of Smart Payroll Solutions LLC (SPS), a Professional Employer Organization in Florida that offers payroll, Worker’s compensation, human resources, benefits and related services.
After comparing old to new, this writer agrees. The new site by Kate Tallent Design is better looking and interactive, thanks to the state-of-the-art content management system KTDC added. Now, clients can log on to a secure site, submit payroll information, file injury notices, view documents, and generate reports in real time. And, the back-end feature allows SPS staff to update text and graphics, customize client programs, respond quickly and offer top-quality service.
“We were looking to streamline our systems, increase our efficiency and raise our overall performance levels,” says Lambert. “KTDC has given us a powerful business tool and we’re already seeing the benefits.”
To learn more, visit www.smartpayrollonline.com |
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KTDC Virtual Studio Member Highlight:
Garfinkel + Associates’ Strength in Numbers Approach Yields Bright Writing
So, when are six heads better than one?
When they’re all brainstorming, strengthening each other’s copy or taking a divide-and-conquer approach to writing a large website, or other communication.
“It’s our uniquely collaborative approach that benefits our clients in so many ways,” says Steve Garfinkel, owner and president.
Garfinkel opened the business in 1990 after working with a leading Washington PR agency. As the business grew, more writers joined, bringing expertise from diverse backgrounds in journalism, magazine publishing, video production, international development and other fields.
 Although the company’s clientele spans America, being based in metro Washington has yielded unparalleled opportunities with nonprofits and associations. The team has helped strategize donor outreach campaigns, conceptualize case statements, develop conference materials from speeches to proceedings, and even name new initiatives and organizations.
“It’s gratifying to work for the good guys and see the results in terms of support, awareness and money raised for a worthy cause,” said Steve Herndon, senior writer.
Garfinkel + Associates is a KTDC Virtual Studio partner. To learn more, visit http://www.katetallentdesign.com/about/virtualstudio.html
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KTDC Contributes to “The Big Draw” at North Chevy Chase Elementary School
KTDC’s Kate Tallent and Will Bramlet will join other professionals on March 5 for a half-day “Big Draw” at Chevy Chase Elementary School in Maryland. During the event, third to sixth-graders trade their textbooks for sketchpads, and move from one station to another to draw alongside architects, postal stamp designers, portrait artists and graphic artists, and see how they work.
“This focus on art is a wonderful opportunity for the students at this technology magnet school to learn from practitioners in the field. Kate and I are glad to give our time to this kind of event we wish we’d had as youngsters,” says Will.
The “Big Draw” originated in the United Kingdom as part of a campaign to create awareness that drawing can be a public activity, not just a private passion. The first such event in America was last summer at the National Building Museum.
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 Patrice Gilbert Tells Stories with Photos
Early in her career, professional photographer Patrice Gilbert volunteered to teach photography to homeless children and her efforts, with others, resulted in an exhibit and book of children’s photos called Shooting Back. Years later, she volunteered again; this time snapping photos of foster children for Freddie Mac Foundation’s Heart Gallery project. In her full-time job, Patrice takes photos for national and international publications, non-profit and corporate clients to help them to tell their stories. She teaches environmental portraiture at the BU Center for Digital Imaging Arts in Washington. To see Patrice’s work, visit www.patricegilbertphoto.com. |
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 Personalized URL’s Add Muscle to Your Direct Mail Programs
If you’ve received a letter or card in the mail recently, asking you to respond to a URL address with your name in it, you’re seeing one of the most effecting things in direct mail marketing. And, if you followed the link, you’d see why marketers use this tool to learn more about their constituents’ tastes, interests and lifestyles. Say, you want to make sure the fundraiser you’re planning appeals to your core supporters. You can use the personalized URL (mail-web approach) to determine the most appealing location, levels of interest (i.e. donor levels), and best time of the year to host the event. When your supporters respond, you’ll have accurate information that will facilitate your planning, increase revenue and make for a more successful event.
“That’s only one example”, says Greg Frazee of B & B Printing, who uses this tool to help his clients increase the response rate of their direct mail programs, identify the right prospects, convert leads to revenue and measure results in real time. To learn more, contact Greg at 804-794-8273, Toll Free: 888-224-2656 or gfrazee@bbprintnet.com, and don’t miss the free seminar he’s co-hosting with Kate Tallent Design in April. |
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Kate Tallent Design Offers Complimentary Luncheon Seminars
You’ll receive marketing tips and network with other professionals at these two free seminars at the Hilton Embassy Row. Both begin with lunch at noon in the downstairs International Marketplace Restaurant, and end at 2:30 pm. Space is limited, so please RSVP soon to rsvp@katetallentdesign.com.
High-Quality Paper & Forest Stewardship Council (FSC) Seminar
FRIDAY, MARCH 28, 2008, Noon to 2:30pm
This seminar for print and design purchasers will introduce you to a KTDC favorite: high quality recycled paper (Mohawk Options paper PC 100). It reproduces well and is 100% post-consumer waste. You’ll also learn how to be a better environmental steward for your organization when we discuss what is Forest Stewardship Council (FSC) and what it means to your organization. Co-hosted by Mosaic Printing with print rep Andrew Cleary. This luncheon is for end users who are interested in purchasing environmentally friendly design and printing solutions.
How Personalized URLs Can Track Your Customers and Donors
FRIDAY, APRIL 25, 2008
Greg Frazee, featured in the article about Personalized URLs in this newsletter, will teach you how to punch up your marketing campaigns, combining print and web media. This event will be co-sponsored by B&B Printing and the topic will be using personalized URL's to create real-time and measurable results. Print rep Greg Frazee and Ron Klein, B&B's director of solution sales will discuss the advantages of utilizing enhanced direct mail methods that combine print and internet tools. This luncheon is for end users who are responsible for improving their organization's marketing efforts and want to track results.
Hilton Embassy Row, 2015 Massachusetts Avenue, NW, Washington, DC
20036, 202.265.1600
www.hiltonembassyrow.com
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A Warm Welcome to Our New Clients
- Arc of Prince George's County
- Barrington Associates, Inc.
- League of Conservation Voters
- International Finance Corporation: Financial and Private Sector Development, Information for Development (infoDev) and Global Financial Markets Department (GFM)
- Water Advocates
- The World Bank: The Water and Sanitation Program (WSP); Development Marketplace, Knowledge Dissemination (Controllers), and the Office of
Evaluation and Suspension (OES)
- DC Central Kitchen
- The Women's Collective
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Seen Behind the Scenes
Some call them mascots. At Kate Tallent Design, we call them our talismans
(or tails-man-and-woman) … i.e. pride and joy. Sugar is office detail gal, and new Ziggy Stardust fields intelligence.
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Overwhelmed When
Considering A New
Website?
KTDC can make what
seems a daunting
endeavor, easy, by
helping you identify
your online strategies
and the components
needed to reach your
goals. This requirements
gathering and needs
analysis also assists in
setting priorities,
milestones, timelines
and budgets. It is worth
a call. |
Virtual Studio:
A Business Model for Today’s World
Kate Tallent Design & Communications works with a team of affiliates to provide the appropriate solutions tailored to each client.
By engaging the ideal professional for your project, we maintain a virtual studio. Depending on your project, we tap the skills of writers, public relations experts, translators, information architects, web developers or other creative people selected for their track record in their field.
Our cadre of affiliates focus on the projects where their skills and experience are best suited. This unique team approach ensures that your projects receive the attention of the most talented professionals around.
This business model uses technology to its fullest advantage for a seamless approach to build a winning team quickly.
Access to senior-level staff, rather than entry-level staff found at in-house agency teams, benefits clients for obvious reasons. The comfort of knowing all facets of a project are in the hands of the ideal expert, rather than the typical agency entry-level staff, ensures projects exceed client expectations time after time. Unlike the outdated agency approach that passes on the cost of a large in-house staff to the client, KTDC keeps costs low by cutting out the layers.
Project lead Kate Tallent ensures that all milestones are being met. The client has full access to all KTDC team members at any time. In-person meetings and conference calls are encouraged between our team and yours.
The Virtual Studio has a proven track record and we are happy to share success stories with you. Call us to learn more about how your organization can benefit from the consummate team approach.
Learn more about the team |
e-Newsletter Contributors
Those who bring you this e-newsletter issue are some of the same people I trust to handle pieces of the design and communications projects that come KTDC's way. Read more about our contributors on KTDC's virtual studio page at:
Virtual Studio
› Judy Keyserling – writer/editor
› Jesus Navarro Saracibar – Web development
› Kate Tallent – design
Explore the KTDC Web site at www.katetallentdesign.com to learn more about our services, examine our print and Web processes, and review our creative portfolio. You'll find that KTDC designs solutions that deliver information clearly, offering an integrated communications approach that provides a return on your organization's investment. |
In Search of a Few Good Clients
And we hope you may know already them. If you want to discuss how KTDC's capabilities match your organization needs or those of your friends... Email us at info@katetallentdesign.com.
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